Rosatom gears up to serve global market

14 August 2012

A leader has been appointed for Rusatom Overseas, Rosatom's newly-formed subsidiary for promoting Russian nuclear technology and services abroad. The company has already started creating a worldwide network of marketing offices.

Rusatom Overseas was registered by state atomic energy corporation Rosatom in August 2011, with authorized capital of 1 billion rubles ($31.5 million). It is tasked with the promotion of products, services and technologies of the Russian nuclear industry to the global market.

According to Rosatom, "Rusatom Overseas acts as an integrator of Rosatom's complex solutions in nuclear energy, manages the promotion of the integrated offer and the development of Russian nuclear business abroad, as well as working to create a worldwide network of Rosatom marketing offices." It also "acts as a developer of Rosatom's foreign projects, which are implemented with the build-own-operate (BOO) structure." One of the first projects that Rosatom is implementing using the BOO structure is the Akkuyu plant in Turkey.

Former deputy chairman of UralsIB Bank Djomart Aliyev has been appointed as general director of Rusatom Overseas. Since the company was set up last year, Alexei Kalinin - also director of Rosatom's international business department - has acted as head. Aliyev will assume responsibility on 20 August.

Rosatom deputy general director for the development of international business Kirill Komarov commented, "Rusatom Overseas faces the very ambitious task of becoming the company's office abroad, creating a network of regional representatives around the entire world that are convenient for our clients, and creating for our partners the best possible conditions for cooperating with Rosatom companies, which can offer any client in any country an offer unique on the market."

The company plans to open some twenty marketing offices around the world by 2015. The first office was set up in Ukraine in March 2012, while offices were opened in both Singapore and South Africa in July. Among their objectives is to research local markets, searching for promising projects and attracting investors in those projects, as well as developing relations with potential customers, partners and regulators in that particular region.

Rosatom incorporates more than 250 enterprises and scientific institutions, including all of Russia's civil nuclear companies, research organizations and the country's fleet of nuclear-propelled ships. Rosatom is currently involved in the construction of 28 nuclear power reactors, including 19 outside of Russia.

In the longer term, using Rusatom Overseas as a foundation, Rosatom plans to establish the Rosatom Globalization Centre - "a centre of competency to transform Rosatom into a truly global company."

Researched and written
by World Nuclear News

Filed under: Russia