Entergy names spin-off firms
In order to spin-off its non-utility nuclear business, Entergy has created and named two new firms. Enexus is to be a standalone owner of six of Entergy's current 11-reactor fleet. Equagen is to take operating responsibility for the Enexus' and Entergy's reactors.
In order to spin-off its non-utility nuclear business, Entergy has created and named two new firms. Enexus is to be a standalone owner of six of Entergy's current 11-reactor fleet. Equagen is to take operating responsibility for the Enexus' and Entergy's reactors.
Renaming SpinCo
Entergy said it employed a brand architect to come up with identities for Enexus and Equagen, picking the names from some 1500 initial ideas.
Enexus is an outgrowth of the words 'energy' and 'nexus', Entergy said. Enexus describes nuclear power's role in the nexus between the world's growing energy demand and the USA's need for clean, environmentally friendly power. Its tag-line is 'Today's energy - tomorrow's solution'.
The logo of Enexus features a stylised 'x' that symbolises the nexus between 'energy' and 'us'.
Equagen comes from 'equity' and 'generation'. Its tagline is 'Proven energy expertise'.
Equagen's logo is based on an equal sign conveying momentum and progress: "The sum of proven bottom-line safety, operations and cost results," Entergy said. |
Enexus will be the USA's first stand-alone publicly traded nuclear generation and marketing company.
The second new firm, Equagen, is to be a joint venture by Entergy and Enexus. It will be a nuclear services company with the principle initial role of operating the nuclear fleets of both companies. Entergy said this strategy would ensure that the core nuclear operations expertise in place at each of the plants remained after the spin-off.
Equagen would then be "uniquely positioned", Entergy said, to grow by offering its operational expertise as well as ancillary nuclear services "including decommissioning and relicensing." Entergy is already contracted to perform some work at the Cooper nuclear power plant, owned by Nebraska Public Power District.
The spin-off operation should be complete in the third quarter of 2008. Both companies will be headquartered in Jackson, Mississippi and would be ready to assume their full responsibilities from the start, Entergy said. They will both have their own board of directors and be publicly traded.
CEOs have been designated for the firms: Richard Smith for Enexus; and Michael Kansler for Equagen.
